Escape Mocktails - 50 Keyword SEO
Services Performed (Month One)
A breakdown of the services that were performed in month one by Bulldog Consulting. Your total monthly workload included 24 hours of SEO.
Updated Keyword Rankings (Month One)
An updated ranking dashboard of the keywords that are being targeted. Your campaign includes the targeting of 50 total keywords.
Month Two Outlook
A brief overview of the planned SEO services and suggested time that will be performed on your campaign during the second month.
Month One SEO Services Performed
Below you will find the targeted keywords for the first month of your campaign. The first column shows the keyword. The second column shows the ranking when the month began. The third column shows the ending ranking after SEO service and the fourth column shows the change in rankings (up or down). Keep in mind it can take anywhere from 2-6 weeks for the ranking to land in it's final spot.
Keywords That Moved Up 34 Keywords That Stayed The Same 9 Keywords That Moved Down 7
Largest Increase - Up 35 Spots Largest Decrease - Down 12 Spots
| SEO Services Performed | Associated Website |
|---|---|
| Create/Design Non-Alcoholic Spirit Blog and RSS Feed | Escape Spirits |
| Non-Alcoholic Gin Blog Post (8 Backlinks & 383 Words) | Escape Spirits |
| New Page - Highlight 3 Gin products w/ backlinks | Non-Alcoholic Gins |
| Update all image alt tags and meta data | Non-Alcoholic Gins |
| Insert backlinks on main site gin product descriptions to gin site | Escape Mocktails |
| Add gin image (alt tagged) and link on Escape Cocktail site spirit page | Escape Cocktails |
| Update product description on three featured products | Non-Alcoholic Gins |
| Non-Alcoholic Tequila Blog Post (10 Backlinks & 484 Words) | Escape Spirits |
| Update all page titles, meta data and image alt tags | Non-Alcoholic Tequila |
| Update product description on three featured products | Non-Alcoholic Tequila |
| New Page - Highlight 3 Tequila products w/ backlinks | Non-Alcoholic Tequila |
| Insert backlinks on main site tequila product descriptions to tequila site | Escape Mocktails |
| Non-Alcoholic Spirits Blog Post (13 Backlinks & 509 Words) | Escape Spirits |
| Update all page titles, meta data and image alt tags | Escape Spirits |
| New Page - Non-Alcoholic Spirits Overview w/ backlinks | Escape Spirits |
| Update home page content to feature NAS keyword | Escape Spirits |
| Update content and meta data on all NAS top category pages | Escape Mocktails |
| Update home page content to target spirit and mocktail keywords | Escape Spirits |
| Update home page content to target spirit and mocktail keywords | Escape Cocktails |
| Create/Design Non-Alcoholic Cocktail/Mocktail Blog and RSS Feed | Escape Cocktails |
| Non-Alcoholic Cocktail Blog Post (16 Backlinks & 369 Words) | Escape Cocktails |
| New Page - Non-Alcoholic Cocktails Overview w/ backlinks | Escape Cocktails |
| Scotch Alternative & NA Whiskey Blog Post (8 Backlinks & 325 Words) | Escape Spirits |
| Alcohol Free Holiday Cocktails Blog Post (10 Backlinks & 359 Words) | Escape Cocktails |
Month One Keyword Ranking Update
Below you will find the targeted keywords for the first month of your campaign. The first column shows the keyword. The second column shows the ranking when the month began. The third column shows the ending ranking after SEO service and the fourth column shows the change in rankings (up or down). Keep in mind it can take anywhere from 2-6 weeks for the ranking to land in it's final spot.
Keywords That Moved Up 34 Keywords That Stayed The Same 9 Keywords That Moved Down 7
Largest Increase - Up 35 Spots Largest Decrease - Down 12 Spots
| Keyword (Spirit Specific) | Start | Finish | Change |
|---|---|---|---|
| Non-Alcoholic Rum | 16 | 14 | Up 2 |
| Non-Alcoholic Rums | 13 | 7 | Up 6 |
| Rum Non-Alcoholic | 15 | 8 | Up 7 |
| Alcohol Free Rum | 15 | 17 | Down 2 |
| Rum Mocktail | 16 | 13 | Up 3 |
| Non-Alcoholic Gin | 35 | 33 | Up 2 |
| Non-Alcoholic Gins | 75 | 40 | Up 35 |
| Gin Non-Alcoholic | 38 | 47 | Down 9 |
| Alcohol Free Gin | Not Found | Not Found | No Change |
| Gin Mocktail | 33 | 45 | Down 12 |
| Non-Alcoholic Tequila | 23 | 25 | Down 2 |
| Non-Alcoholic Tequilas | 13 | 11 | Up 2 |
| Tequila Non-Alcoholic | 28 | 26 | Up 2 |
| Alcohol Free Tequila | 34 | 29 | Up 5 |
| Tequila Mocktail | 12 | 11 | Up 1 |
| Non-Alcoholic Bourbon | 20 | 16 | Up 4 |
| Non-Alcoholic Bourbons | 19 | 15 | Up 4 |
| Bourbon Non-Alcoholic | 19 | 14 | Up 5 |
| Alcohol Free Bourbon | 39 | 27 | Up 12 |
| Bourbon Mocktail | 14 | 18 | Down 4 |
| Non-Alcoholic Whiskey | 8 | 6 | Up 2 |
| Non-Alcoholic Whiskeys | 12 | 15 | Down 3 |
| Whiskey Non-Alcoholic | 8 | 8 | No Change |
| Alcohol Free Whiskey | 10 | 9 | Up 1 |
| Whiskey Mocktail | 7 | 5 | Up 2 |
| Keyword (Category Specific) | Start | Finish | Change |
|---|---|---|---|
| Non-Alcoholic Cordial | 5 | 4 | Up 1 |
| Non-Alcoholic Cordials | 6 | 3 | Up 3 |
| Cordial Non-Alcoholic | 8 | 6 | Up 2 |
| Alcohol Free Cordial | 7 | 3 | Up 4 |
| Cordial Mocktail | 25 | 25 | No Change |
| Non-Alcoholic Cocktail | 75 | 52 | Up 23 |
| Non-Alcoholic Cocktails | 54 | 51 | Up 3 |
| Cocktail Non-Alcoholic | Not Found | Not Found | No Change |
| Alcohol Free Cocktail | Not Found | Not Found | No Change |
| Alcohol Free Cocktails | Not Found | Not Found | No Change |
| Non-Alcoholic Mocktail | 34 | 29 | Up 5 |
| Non-Alcoholic Mocktails | 21 | 19 | Up 2 |
| Alcohol Free Mocktail | 43 | 42 | Up 1 |
| Alcohol Free Mocktails | 37 | 35 | Up 2 |
| Mocktail Non-Alcoholic | 22 | 20 | Up 2 |
| Non-Alcoholic Liqueur | 10 | 9 | Up 1 |
| Non-Alcoholic Liqueurs | 19 | 14 | Up 5 |
| Liqueur Non-Alcoholic | 7 | 6 | Up 1 |
| Alcohol Free Liqueur | 13 | 11 | Up 2 |
| Liqueur Mocktail | 1 | 1 | No Change |
| Non-Alcoholic Spirit | 51 | 43 | Up 8 |
| Non-Alcoholic Spirits | 30 | 31 | Down 1 |
| Spirit Non-Alcoholic | Not Found | 95 | Up 5+ |
| Alcohol Free Spirit | Not Found | Not Found | No Change |
| Alcohol Free Spirits | Not Found | Not Found | No Change |
Month Two Outlook
On-Site Development
Updating and adding website content that includes text and meta data.
Blog Postings
Continued blog postings on the two newly created blogs.
Blog Development
The creation of one new blog on the Cordial website.
Target Keywords
Increase the keyword count to include scotch and alternative keywords.
Competition Analysis
Examine of competitor backlinks, page titles, meta data and on-site content.
Backlink Campaign
Increase the keyword count to include scotch and alternative keywords.
